Drive Profitable Growth in a Multicultural Economy

Latinum Network’s Solutions help members to drive their business decisions with actionable data, analytics and insights, proven go-to-market strategies, implementation support and direct consumer engagement and activation.

Strategies & Practices

Shared Cost to Start

Curated members-only website content designed for actionability, from "just getting started" to advanced execution

Case study library with thousands of in-market examples, including many with value-added analysis and results

Four-times-per-year Executive Roundtables, an unparalleled chance to learn about the most advanced thinking in the space

Our network model means we never have to start from scratch to answer member questions. We have a multi-layered knowledge foundation to get you started, from thousands of website articles, to in-market examples and tools, to events. Our shared cost solutions will get you well on your way to answers...

Custom When You Need It

Peer-to-peer collaboration with market leaders, from ad hoc conversations to formal benchmarking efforts

On-site training, workshops, and strategy sessions with Latinum experts

Full-service strategic and analytic consulting arm that can scale up to meet any client need

...and when members need to go beyond our shared cost resources, we are ready with custom solutions, from facilitated conversations with peers, to on-site workshops, to consulting engagements that pinpoint the right market, approach, or strategy for your brand.

"The study was very helpful to our project, it was an important input in determining the price strategy for the new products."

Bar-S was weighing product improvements, but wanted to understand how much more those improvements would command in terms of price.

Bar-S was weighing product improvements, but wanted to understand how much more those improvements would command in terms of price.

Armed with consumer insights and price sensitivity data, Bar-S was able to confidently make product improvements knowing they merited corresponding price increases.

Research & Insights

Shared Cost To Start

Access to hundreds of primary research studies and thousands of questions

Member-driven research calendar with hundreds of new questions added each year

"Crosstab Designer" tool that links custom surveys with network engagements

Curious about how Hispanics celebrate Mother's Day? Or what device millennials use to stream their favorite shows? How about the most important in-store factor for choosing shampoo? We have thousands of questions from hundreds of studies run in our 5,000-Hispanic VozLatinum community ready for you to explore...

Custom When You Need It

Latinum's advantage: Total market research, leading with hard-to-reach segments

In-culture, in-house bilingual moderators using exciting ethnographic methods

Quantitative methodologies tuned for multicultural respondents

...or the ability to support your custom research need. We can tailor research to your parameters, including hard-to-reach target segments, mandatory in-culture, bilingual moderators, or specific methodologies proven to surface insights from multicultural consumers.

"Latinum is a great resource for our Hispanic business. Working with the Latinum team is so rewarding since they are not only passionate about the Hispanic culture, but also extremely engaging."

McCormick wanted to test a new product line, including flavors, perceived healthiness, and packaging, with both Hispanic and "general market" consumers

McCormick wanted to test a new product line, including flavors, perceived healthiness, and packaging, with both Hispanic and "general market" consumers

Armed with quantitative consumer data, McCormick confidently proceeded with one of the health options, both flavor options, and clear packaging winner

Data & Tools

We’ve surfaced hundreds of insights and strategies over the years, but members can only fully realize their potential if they exist in searchable, filterable, and integrated formats. Not buried on slide 8 of a PowerPoint. That’s where our data and tools shine. Members can not only find, but also use every fact, insight, and strategy we’ve created. From insights on Latina moms to the number of Asians within a zip code in New York, our data and tools give you the support you need

Tracker Dashboards

There are topics we want to ask consumers about on a regular basis, like favorite celebrities, TV viewing habits, and economic sentiment. We run trackers in our VozLatinum community either quarterly or biannually to see how opinions change over time and track long-term trends

Custom Market Profiler

Planning a local activation or looking for a good test market for your target consumer? Our Custom Market Profiler allows you to zoom into the zip code level of any US geography and assess consumer characteristics, including gender, age, language, and income.

Decision Support Tools

Marketers have a lot of hard choices to make, from strategic planning to staffing to social media investments. Our Decision Support Tools are built to embed in your workflow and help you not only make these crucial decisions, but also see how you compare to your Network peers

Crosstab Designer

We ask our VozLatinum Hispanic community 15-20 questions every week. That adds up over the years. Our Crosstab Designer allows members to crosstab any question we've ever asked with any other question and cut that data by feature, such as language, age, or gender

"Anyone in the organization has direct access to Latinum’s articles, tools and resources, which increases my productivity."

The NFL wanted to better understand Hispanic consumer demographics and population growth rates in a specific football team market

The NFL wanted to better understand Hispanic consumer demographics and population growth rates in a specific football team market

Latinum was able to quickly provide demographics and other factors matched to specific range of zip codes for the target market to help the NFL and a football team franchise understand the Hispanic consumer opportunity in the target market

Network Interaction

"I go to Latinum for inspiration—what else is happening that I can use."

— Mauricio Jimenez, Senior Multicultural Marketing Manager, Unilever

Latinum's executive network is a great vehicle for learning and commercial collaboration

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How We Do It
  • Peer Circles are informal gatherings of members with questions on a diverse set of topics

  • Collaborative Benchmarking allows companies to share anonymous, blind best practices and challenges

  • Latinum facilitates Commercial Collaboration to find 1+1=3 in-market partnership opportunities

  • Executive Roundtables are full-day events where top executives share insights in a unique, intimate environment

Our Members