What do I actually get if I participate in the network?
For a single annual fee, clients get full access to all aspects of the Latinum Network which fall into two broad categories: membership-wide research initiatives and company specific services. The initiatives are cross-industry efforts undertaken by Latinum’s syndicated research team, and are made available to the entire membership via a series of live meetings, teleconferences, and readily available data and analysis. Company specific services include executive decision support from the Latinum team, issue- or industry-specific Issue Groups of peers, and Latinum Connect. These services are accessible via teleconference, potential live meetings, and digital peer interaction.
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Why would a company share their information with the group?
No company is ever required to share anything and always maintains full control over what exactly is shared and what is not. Most of our members believe that although they excel—and are even best-in-class—in many areas, it is impossible to excel in every area every time. They see tremendous value, therefore, in contributing to a network that enables them to draw from the experience of others in areas in which they are in need of advice and tangible, proven solutions.
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Will participation in the network take an inordinate amount of time?
No. Having built some of the world’s premier networks for senior executives, we know that time is the scarcest commodity that our member executives have. We have designed the network to save our clients time, by helping them get to the best answers for their most pressing business challenges faster and for far less cost than alternatives. The activities of the network have been set up to maximize the value of peer interaction while minimizing time away from the office, and we work hard with each individual client to determine how they can best use the service while keeping time commitments low.
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How do you maintain confidentiality of information?
As a network-based business, confidentiality is our ‘stock in trade’. No company is ever asked to share any information that they consider confidential or that would compromise them in any way. All data is aggregated and kept anonymous, allowing for us to serve as a trusted intermediary and deliver powerful cross-company insight and analysis otherwise unavailable to individual companies. Research which includes company case profiles is done in a way that other members can learn from the experiences of peers without any impact on the source of advantage of the profiled company.
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How do you manage the competitive dynamic within the network?
The process we employ has proven to be very effective in the management of many other networks. We’ve designed the Latinum Network as an integrated platform of different types of services precisely for this reason. Some of the services offered are available to all companies in the network, each of whom benefits from the economies of scale and scope which come from being part of a larger group. At the same time, we are also able to manage more customized experiences inside the network. We avoid any friction between direct competitors by creating ‘cohorts’ comprised of non-competitive companies, allowing for very rich sharing of advice and experiences.
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How do I ensure that I get full value from my investment in the network?
We devote a great amount of effort to ensuring that the experience delivers far more value than the cost (of time and money) to participate. Each member is assigned a dedicated account management team to work with them across the year. We also create a customized service plan which maps out the plan for the year and provides a roadmap for our team and the client to use to ensure that the network helps impact the critical business outcomes for each company in a given year.
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Please
contact us if you’d like more information on these or any other questions you might have about the Latinum Network.