Andy Hasselwander
Andy leads Latinum’s research, analytics and product development teams. A 15-year veteran of marketing strategy and analytics, Andy focuses on integrating deep consumer insight with direct marketing discipline to help clients create the most impactful campaigns. At Latinum, Andy has led research studies on Hispanic Shopping and Brand Habits, Predictive Constructs, Optimal TV Reach, Web and Social Media Best Practices, and Taste Preferences by Region of Origin, in addition to serving Latinum’s more than 75 members one-on-one in their marketing efforts.
Before joining Latinum, Andy led the Analytics team at Goodman & Company, a qualitative research firm, and built and led MarketBridge’s Analytics practice area. In addition to his multicultural marketing expertise, Andy focuses on several marketing analytics and strategy areas, including segmentation, marketing mix modeling, direct marketing analytics, sales channel strategy, and small business marketing.
Andy holds an MBA with Distinction from NYU-Stern and a BA Magna Cum Laude from Colgate University.
